:root{
  --ground:#FCFAF8;
  --surface:#FFFFFF;
  --ink:#17110F;
  --ink-soft:#6E625C;
  --rule:#E8DFD8;
  --rouge:#9E1B1B;
  --rouge-vif:#C02626;
  --orange:#F0A030;
  --orange-deep:#C97514;
  --dark:#141010;
  --dark-soft:#A8988F;
  --shadow:0 1px 2px rgba(23,17,15,.05), 0 14px 34px -22px rgba(23,17,15,.22);
  --max:1120px;
  --pad:clamp(20px,5vw,40px);
}
*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{
  margin:0;background:var(--ground);color:var(--ink);
  font-family:"Karla",system-ui,-apple-system,"Segoe UI",sans-serif;
  font-size:17px;line-height:1.62;-webkit-font-smoothing:antialiased;
}
img{max-width:100%;display:block;height:auto}
a{color:inherit}
.wrap{max-width:var(--max);margin:0 auto;padding-left:var(--pad);padding-right:var(--pad)}

h1,h2,h3,.display{font-family:"Archivo",system-ui,sans-serif;letter-spacing:-.025em;text-wrap:balance;margin:0}
h1{font-weight:900;font-size:clamp(38px,6.4vw,68px);line-height:1.02}
h2{font-weight:800;font-size:clamp(28px,4.2vw,44px);line-height:1.08}
h3{font-weight:700;font-size:21px;line-height:1.22}
p{margin:0}

.eyebrow{
  font-family:"Archivo",sans-serif;font-weight:700;font-size:12px;
  letter-spacing:.16em;text-transform:uppercase;color:var(--rouge);
}
.eyebrow--light{color:var(--orange)}

/* ---------- boutons ---------- */
.btn{
  display:inline-flex;align-items:center;gap:9px;
  font-family:"Archivo",sans-serif;font-weight:700;font-size:15.5px;letter-spacing:-.01em;
  padding:15px 26px;border-radius:2px;text-decoration:none;border:2px solid transparent;
  transition:transform .18s ease, background-color .18s ease, color .18s ease, border-color .18s ease;
}
.btn:focus-visible{outline:3px solid var(--orange);outline-offset:3px}
.btn--primary{background:var(--rouge);color:#fff}
.btn--primary:hover{background:var(--rouge-vif);transform:translateY(-2px)}
.btn--ghost{border-color:var(--rule);color:var(--ink);background:transparent}
.btn--ghost:hover{border-color:var(--rouge);color:var(--rouge);transform:translateY(-2px)}
.btn--onDark{background:#fff;color:var(--dark)}
.btn--onDark:hover{background:var(--orange);color:var(--dark);transform:translateY(-2px)}
.btn--ghostDark{border-color:rgba(255,255,255,.28);color:#fff}
.btn--ghostDark:hover{border-color:var(--orange);color:var(--orange);transform:translateY(-2px)}
.btn .arrow{transition:transform .18s ease}
.btn:hover .arrow{transform:translateX(3px)}

/* ---------- header ---------- */
.site-header{
  position:sticky;top:0;z-index:50;background:rgba(252,250,248,.88);
  backdrop-filter:saturate(1.6) blur(10px);border-bottom:1px solid transparent;
  transition:border-color .25s ease, box-shadow .25s ease;
}
.site-header.is-stuck{border-bottom-color:var(--rule);box-shadow:0 6px 20px -18px rgba(23,17,15,.5)}
.header-inner{display:flex;align-items:center;justify-content:space-between;gap:24px;height:74px}
.brand img{height:26px;width:auto}
.nav{display:none;gap:28px;align-items:center}
.nav a{
  font-family:"Archivo",sans-serif;font-weight:600;font-size:15px;text-decoration:none;
  color:var(--ink);padding:4px 0;border-bottom:2px solid transparent;transition:border-color .16s ease,color .16s ease;
}
.nav a:hover{color:var(--rouge);border-bottom-color:var(--rouge)}
.header-cta{padding:11px 16px;font-size:14px}
.header-cta .arrow{display:none}
.header-cta .long{display:none}
@media(min-width:900px){
  .nav{display:flex}
  .header-cta{padding:15px 26px;font-size:15.5px}
  .header-cta .arrow{display:inline}
  .header-cta .long{display:inline}
  .header-cta .short{display:none}
}

/* ---------- hero ---------- */
.hero{padding:clamp(48px,8vw,92px) 0 clamp(40px,6vw,64px)}
.hero-grid{display:grid;gap:clamp(32px,5vw,56px);align-items:center}
@media(min-width:900px){.hero-grid{grid-template-columns:1.15fr .85fr}}
.hero h1{margin:18px 0 0}
.hero h1 .hl{
  color:var(--rouge);
  background-image:linear-gradient(transparent 62%, rgba(240,160,48,.42) 62%);
  background-repeat:no-repeat;background-size:0% 100%;
  animation:hl 900ms cubic-bezier(.22,1,.36,1) 500ms forwards;
}
@keyframes hl{to{background-size:100% 100%}}
.hero .sub{font-size:clamp(18px,2.1vw,21px);color:var(--ink-soft);margin-top:20px;max-width:34ch}
.hero .sub b{color:var(--ink);font-weight:700}
.hero-actions{display:flex;flex-wrap:wrap;gap:12px;margin-top:32px}
.hero-photo{position:relative}
.hero-photo img{
  width:100%;
  mix-blend-mode:multiply;   /* le fond studio se fond dans le fond de page */
}

/* ---------- bandeau preuve ---------- */
.proofbar{border-top:1px solid var(--rule);border-bottom:1px solid var(--rule);background:var(--surface)}
.proofbar-inner{display:grid;grid-template-columns:1fr;gap:1px;background:var(--rule)}
@media(min-width:720px){.proofbar-inner{grid-template-columns:repeat(3,1fr)}}
.proofstat{background:var(--surface);padding:26px var(--pad);display:flex;flex-direction:column;gap:2px}
.proofstat .n{font-family:"Archivo",sans-serif;font-weight:900;font-size:32px;line-height:1;color:var(--rouge);font-variant-numeric:tabular-nums}
.proofstat .l{font-size:15px;color:var(--ink-soft)}
.stars{color:var(--orange);letter-spacing:.08em}

/* ---------- sections ---------- */
section{padding:clamp(60px,8vw,104px) 0}
.section-head{margin-bottom:clamp(32px,4vw,52px)}
.section-head h2{max-width:22ch}
.section-head p{color:var(--ink-soft);margin-top:14px;font-size:18px;max-width:52ch}

/* constat sombre */
.constat{background:var(--dark);color:#fff;position:relative;overflow:hidden}
.constat::before{
  content:"";position:absolute;top:-30%;right:-10%;width:60%;height:160%;
  background:radial-gradient(closest-side, rgba(158,27,27,.55), transparent 72%);
  pointer-events:none;
}
.constat .inner{position:relative;display:grid;gap:36px;align-items:center}
@media(min-width:900px){.constat .inner{grid-template-columns:1.25fr .75fr}}
.constat h2{font-size:clamp(30px,4.6vw,52px);line-height:1.06;max-width:17ch}
.constat figure{margin:0;position:relative}
.constat figure img{width:100%;max-height:440px;object-fit:cover;object-position:50% 22%;filter:contrast(1.05)}
.constat figure::after{
  content:"";position:absolute;inset:0;
  background:linear-gradient(to right, rgba(20,16,16,.55), transparent 42%),
             linear-gradient(to bottom, transparent 62%, rgba(20,16,16,.85));
}
.constat .line2{color:var(--orange);display:block;margin-top:.25em}
.constat p{color:var(--dark-soft);margin-top:26px;font-size:19px;max-width:44ch}

/* offres */
.offres{background:var(--surface);border-top:1px solid var(--rule);border-bottom:1px solid var(--rule)}
.cards{display:grid;gap:20px}
@media(min-width:860px){
  .cards{grid-template-columns:repeat(3,1fr);align-items:stretch;grid-template-rows:auto auto 1fr auto auto}
  .card{display:grid;grid-template-rows:subgrid;grid-row:span 5;gap:12px}
}
.card{
  position:relative;overflow:hidden;isolation:isolate;
  background:var(--ground);border:1px solid var(--rule);border-top:3px solid var(--rule);
  padding:28px 26px 26px;display:flex;flex-direction:column;gap:12px;
  transition:transform .28s cubic-bezier(.22,1,.36,1), box-shadow .28s ease, border-top-color .28s ease;
}
/* lueur qui suit le curseur */
.card::before{
  content:"";position:absolute;inset:-1px;z-index:-1;opacity:0;
  background:radial-gradient(240px circle at var(--mx,50%) var(--my,0%), rgba(240,160,48,.20), transparent 62%);
  transition:opacity .3s ease;
}
.card:hover::before{opacity:1}
.card:hover{transform:translateY(-6px);box-shadow:0 2px 4px rgba(23,17,15,.05),0 26px 50px -30px rgba(23,17,15,.45);border-top-color:var(--rouge)}
.card:hover h3{color:var(--rouge)}
.card h3{transition:color .22s ease}
.card--lead{border-top-color:var(--rouge);background:var(--surface)}
.card--lead::after{
  content:"";position:absolute;top:16px;right:18px;width:26px;height:30px;
  background:url("assets/logo-sym-rouge-crop.png") no-repeat center/contain;
  opacity:.16;pointer-events:none;
  transition:transform .4s cubic-bezier(.22,1,.36,1), opacity .4s ease;
}
.card--lead:hover::after{transform:translateY(3px) scale(1.08);opacity:.34}
.card .tag{
  font-family:"Archivo",sans-serif;font-weight:700;font-size:11px;letter-spacing:.14em;
  text-transform:uppercase;color:var(--ink-soft);
}
.card--lead .tag{color:var(--rouge)}
.card p{color:var(--ink-soft);font-size:16px}
.card .price{
  font-family:"Archivo",sans-serif;font-weight:800;font-size:19px;margin-top:auto;padding-top:14px;
  border-top:1px solid var(--rule);
}
.card .price small{display:block;font-weight:500;font-size:13.5px;color:var(--ink-soft);font-family:"Karla",sans-serif;margin-top:3px}
.card a.more{
  font-family:"Archivo",sans-serif;font-weight:700;font-size:15px;color:var(--rouge);
  text-decoration:none;display:inline-flex;gap:7px;align-items:center;
}
.card a.more:hover{text-decoration:underline}

/* process */
.steps{position:relative;display:grid;gap:0;border-top:1px solid var(--rule)}
.steps::before{
  content:"";position:absolute;left:17px;top:26px;bottom:26px;width:2px;background:var(--rule);
}
.steps .rail{
  position:absolute;left:17px;top:26px;width:2px;background:linear-gradient(var(--rouge),var(--orange));
  height:0;transition:height 1.1s cubic-bezier(.22,1,.36,1);
}
.step{
  position:relative;display:grid;grid-template-columns:auto 1fr;gap:20px;align-items:start;
  padding:26px 0;border-bottom:1px solid var(--rule);
  transition:background-color .3s ease;
}
@media(min-width:720px){.step{grid-template-columns:64px 240px 1fr;gap:28px;align-items:baseline}}
.step .n{
  position:relative;z-index:1;
  font-family:"Archivo",sans-serif;font-weight:900;font-size:15px;color:#fff;background:var(--rule);
  width:36px;height:36px;display:grid;place-items:center;border-radius:50%;
  box-shadow:0 0 0 6px var(--ground);
  transition:background-color .4s ease, transform .4s cubic-bezier(.34,1.56,.64,1), color .4s ease;
}
.step.lit .n{background:var(--rouge);transform:scale(1.12)}
.step h3{transition:color .3s ease, transform .3s cubic-bezier(.22,1,.36,1)}
.step p{color:var(--ink-soft);font-size:16.5px;grid-column:1/-1;transition:color .3s ease}
@media(min-width:720px){.step p{grid-column:auto}}
.step:hover{background:linear-gradient(to right, rgba(240,160,48,.10), transparent 65%)}
.step:hover .n{background:var(--orange);color:var(--dark);transform:scale(1.2) rotate(-6deg)}
.step:hover h3{color:var(--rouge);transform:translateX(4px)}
.step:hover p{color:var(--ink)}
.steps-cta{margin-top:36px;display:flex;flex-wrap:wrap;gap:14px;align-items:center}
.steps-cta span{color:var(--ink-soft);font-size:16px}

/* témoignages */
.temoignages{background:var(--surface);border-top:1px solid var(--rule);overflow:hidden}
.marquee{position:relative;margin:0 calc(var(--pad) * -1)}
.marquee::before,.marquee::after{
  content:"";position:absolute;top:0;bottom:0;width:clamp(24px,7vw,90px);z-index:2;pointer-events:none;
}
.marquee::before{left:0;background:linear-gradient(to right,var(--surface),transparent)}
.marquee::after{right:0;background:linear-gradient(to left,var(--surface),transparent)}
.track{
  display:flex;gap:20px;overflow-x:auto;scroll-snap-type:x proximity;
  padding:6px var(--pad) 22px;scrollbar-width:none;cursor:grab;
}
.track::-webkit-scrollbar{display:none}
.track.dragging{cursor:grabbing;scroll-snap-type:none}
.quote{
  flex:0 0 clamp(268px,78vw,340px);scroll-snap-align:center;
  background:var(--ground);border:1px solid var(--rule);padding:24px;
  display:flex;flex-direction:column;gap:16px;
  transition:transform .3s cubic-bezier(.22,1,.36,1), box-shadow .3s ease, border-color .3s ease;
}
.quote:hover{transform:translateY(-5px);box-shadow:0 2px 4px rgba(23,17,15,.05),0 24px 46px -30px rgba(23,17,15,.4);border-color:#D8CCC2}
.quote .rate{color:var(--orange);letter-spacing:.1em;font-size:14px}
.quote blockquote{margin:0;font-size:16px;line-height:1.56}
.quote .who{margin-top:auto;padding-top:16px;border-top:1px solid var(--rule);display:flex;gap:12px;align-items:center}
.avatar{
  flex:0 0 44px;width:44px;height:44px;border-radius:50%;overflow:hidden;
  display:grid;place-items:center;background:var(--rouge);color:#fff;
  font-family:"Archivo",sans-serif;font-weight:800;font-size:15px;letter-spacing:.02em;
}
.avatar img{width:100%;height:100%;object-fit:cover}
.who-txt strong{font-family:"Archivo",sans-serif;font-weight:700;display:block;font-size:15.5px;line-height:1.2}
.who-txt span{font-size:13.5px;color:var(--ink-soft);display:block;line-height:1.35}
.who-txt em{
  display:inline-block;margin-top:5px;font-style:normal;font-size:11px;letter-spacing:.1em;
  text-transform:uppercase;font-family:"Archivo",sans-serif;font-weight:700;color:var(--rouge);
}
.marquee-nav{display:flex;gap:10px;justify-content:flex-end;margin-top:4px;padding:0 var(--pad)}
.marquee-nav button{
  width:44px;height:44px;border:1px solid var(--rule);background:var(--ground);color:var(--ink);
  border-radius:50%;cursor:pointer;font-size:17px;line-height:1;
  transition:background-color .2s ease,color .2s ease,border-color .2s ease,transform .2s ease;
}
.marquee-nav button:hover{background:var(--rouge);color:#fff;border-color:var(--rouge);transform:translateY(-2px)}
.marquee-nav button:focus-visible{outline:3px solid var(--orange);outline-offset:2px}

/* diagnostic */
.diag{background:var(--dark);color:#fff;position:relative;overflow:hidden}
.diag::before{
  content:"";position:absolute;bottom:-40%;left:-8%;width:52%;height:170%;
  background:radial-gradient(closest-side, rgba(240,160,48,.32), transparent 70%);
}
.diag .inner{position:relative;display:grid;gap:28px;align-items:center}
@media(min-width:900px){.diag .inner{grid-template-columns:1.2fr .8fr}}
.diag h2{font-size:clamp(28px,4vw,42px)}
.diag p{color:var(--dark-soft);margin-top:18px;font-size:18px;max-width:46ch}
.diag .axes{display:flex;flex-wrap:wrap;gap:8px;margin-top:24px}
.diag .axes span{
  font-family:"Archivo",sans-serif;font-weight:600;font-size:13px;
  border:1px solid rgba(255,255,255,.22);padding:6px 13px;border-radius:100px;
}

/* faq */
.faq details{border-bottom:1px solid var(--rule);padding:6px 0}
.faq details[open]{background:linear-gradient(to bottom, rgba(240,160,48,.06), transparent)}
.faq summary{
  cursor:pointer;list-style:none;padding:20px 44px 20px 0;position:relative;
  font-family:"Archivo",sans-serif;font-weight:700;font-size:18.5px;line-height:1.3;
}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{
  content:"";position:absolute;right:6px;top:50%;width:11px;height:11px;
  border-right:2.5px solid var(--rouge);border-bottom:2.5px solid var(--rouge);
  transform:translateY(-70%) rotate(45deg);transition:transform .22s ease;
}
.faq details[open] summary::after{transform:translateY(-30%) rotate(-135deg)}
.faq summary:focus-visible{outline:3px solid var(--orange);outline-offset:2px}
.faq .answer{padding:0 44px 22px 0;color:var(--ink-soft);font-size:16.5px}

/* cta final */
.final{text-align:center;background:var(--surface);border-top:1px solid var(--rule)}
.final h2{max-width:16ch;margin:0 auto}
.final p{color:var(--ink-soft);margin-top:16px;font-size:18px}
.final .hero-actions{justify-content:center}

/* footer */
footer{background:var(--dark);color:var(--dark-soft);padding:56px 0 40px;font-size:15px}
.footer-grid{display:grid;gap:32px}
@media(min-width:760px){.footer-grid{grid-template-columns:1.4fr 1fr 1fr}}
footer img{height:24px;margin-bottom:14px}
footer h4{
  font-family:"Archivo",sans-serif;font-weight:700;font-size:12px;letter-spacing:.14em;
  text-transform:uppercase;color:#fff;margin:0 0 12px;
}
footer ul{list-style:none;margin:0;padding:0;display:flex;flex-direction:column;gap:8px}
footer a{color:var(--dark-soft);text-decoration:none;transition:color .16s ease}
footer a:hover{color:var(--orange)}
.footer-bottom{
  margin-top:40px;padding-top:22px;border-top:1px solid rgba(255,255,255,.1);
  display:flex;flex-wrap:wrap;gap:12px;justify-content:space-between;font-size:13.5px;
}

/* reveal */
.reveal{opacity:0;transform:translateY(26px);transition:opacity .7s cubic-bezier(.22,1,.36,1), transform .7s cubic-bezier(.22,1,.36,1)}
.reveal.in{opacity:1;transform:none}
@media(prefers-reduced-motion:reduce){
  .reveal{opacity:1;transform:none;transition:none}
  .hero h1 .hl{animation:none;background-size:100% 100%}
  *{scroll-behavior:auto!important}
}
/* ================= pages internes ================= */
.pagehero{padding:clamp(44px,7vw,80px) 0 clamp(28px,4vw,44px)}
.pagehero h1{font-size:clamp(34px,5.4vw,58px);margin:16px 0 0;max-width:18ch}
.pagehero .sub{font-size:clamp(17px,2vw,20px);color:var(--ink-soft);margin-top:18px;max-width:52ch}
.pagehero .sub b{color:var(--ink);font-weight:700}

.prose{max-width:68ch}
.prose h2{font-size:clamp(24px,3vw,32px);margin:44px 0 14px}
.prose h3{font-size:19px;margin:28px 0 8px}
.prose p{margin:0 0 14px;color:var(--ink-soft)}
.prose p strong,.prose li strong{color:var(--ink)}
.prose ul{margin:0 0 18px;padding-left:20px;color:var(--ink-soft)}
.prose li{margin-bottom:8px}
.prose li::marker{color:var(--orange)}
.prose a{color:var(--rouge)}
.prose .meta{font-size:14px;color:var(--ink-soft);margin-bottom:26px}

.plist{display:grid;gap:0;border-top:1px solid var(--rule);max-width:820px}
.plist li{list-style:none;display:grid;gap:4px 22px;padding:18px 0;border-bottom:1px solid var(--rule);transition:background-color .25s ease,padding-left .25s ease}
@media(min-width:720px){.plist li{grid-template-columns:230px 1fr;align-items:baseline}}
.plist li:hover{background:linear-gradient(to right,rgba(240,160,48,.10),transparent 60%);padding-left:10px}
.plist strong{font-family:"Archivo",sans-serif;font-weight:700;font-size:17px}
.plist span{color:var(--ink-soft);font-size:16.5px}
.plist ul{margin:0;padding:0}

.twocol{display:grid;gap:clamp(24px,4vw,44px)}
@media(min-width:880px){.twocol{grid-template-columns:1fr 1fr}}
.twocol h3{margin-bottom:10px}
.twocol p,.twocol li{color:var(--ink-soft)}
.twocol ul{margin:0;padding-left:20px}
.twocol li{margin-bottom:7px}
.twocol li::marker{color:var(--orange)}

.packs{display:grid;gap:20px;margin-top:26px}
@media(min-width:900px){.packs{grid-template-columns:repeat(2,1fr);grid-template-rows:auto auto 1fr auto;align-items:stretch}
 .pack{display:grid;grid-template-rows:subgrid;grid-row:span 4;gap:12px}}
.pack{
  position:relative;overflow:hidden;isolation:isolate;background:var(--surface);
  border:1px solid var(--rule);border-top:3px solid var(--rule);padding:26px 24px;
  display:flex;flex-direction:column;gap:12px;
  transition:transform .28s cubic-bezier(.22,1,.36,1),box-shadow .28s ease,border-top-color .28s ease;
}
.pack::before{content:"";position:absolute;inset:-1px;z-index:-1;opacity:0;
  background:radial-gradient(240px circle at var(--mx,50%) var(--my,0%),rgba(240,160,48,.20),transparent 62%);
  transition:opacity .3s ease}
.pack:hover::before{opacity:1}
.pack:hover{transform:translateY(-6px);box-shadow:0 2px 4px rgba(23,17,15,.05),0 26px 50px -30px rgba(23,17,15,.45);border-top-color:var(--rouge)}
.pack--best{border-top-color:var(--rouge)}
.pack .badge{
  position:absolute;top:0;right:0;background:var(--rouge);color:#fff;
  font-family:"Archivo",sans-serif;font-weight:700;font-size:11px;letter-spacing:.1em;
  text-transform:uppercase;padding:6px 12px;
}
.pack .who{color:var(--ink-soft);font-size:15.5px;font-style:italic}
.pack ul{margin:0;padding-left:19px;color:var(--ink-soft);font-size:16px}
.pack li{margin-bottom:6px}
.pack li::marker{color:var(--orange)}
.pack .price{font-family:"Archivo",sans-serif;font-weight:800;font-size:24px;margin-top:auto;padding-top:14px;border-top:1px solid var(--rule)}

.tools{display:grid;gap:18px;margin-top:8px}
@media(min-width:800px){.tools{grid-template-columns:repeat(2,1fr)}}
.tool{background:var(--surface);border:1px solid var(--rule);padding:20px 22px;transition:border-color .25s ease,transform .25s ease}
.tool:hover{border-color:var(--rouge);transform:translateY(-3px)}
.tool strong{font-family:"Archivo",sans-serif;font-weight:800;font-size:17px;display:block;margin-bottom:4px}
.tool span{color:var(--ink-soft);font-size:16px}

.form{background:var(--surface);border:1px solid var(--rule);padding:clamp(24px,4vw,36px);max-width:620px}
.form label{display:block;font-family:"Archivo",sans-serif;font-weight:700;font-size:14.5px;margin:0 0 7px}
.form .field{margin-bottom:20px}
.form .hint{font-family:"Karla",sans-serif;font-weight:400;color:var(--ink-soft);font-size:13.5px;display:block;margin-top:3px}
.form input,.form textarea{
  width:100%;padding:13px 15px;border:1px solid var(--rule);background:var(--ground);
  font-family:"Karla",sans-serif;font-size:16px;color:var(--ink);border-radius:2px;
  transition:border-color .2s ease,box-shadow .2s ease;
}
.form input:focus,.form textarea:focus{outline:none;border-color:var(--rouge);box-shadow:0 0 0 3px rgba(158,27,27,.12)}
.form textarea{min-height:96px;resize:vertical}
.form .rgpd{font-size:13.5px;color:var(--ink-soft);margin-top:16px}

.calendly{
  background:var(--surface);border:1px dashed var(--rule);padding:clamp(28px,5vw,48px);
  text-align:center;color:var(--ink-soft);
}
.contact-lines{display:grid;gap:10px;margin-top:28px;font-size:16.5px}
.contact-lines a{color:var(--rouge)}